Pop music means more to me than what one might see on the surface. It is a 3-5 minute expression of feelings that are often judged as superficial or trivial, and yet are feelings and experiences, none the less. The limited melodic format of pop music, combined with its repetition makes it intoxicating. And when the recording artist fully emerges themselves in the moment, it gives life to inner experiences that society would like to judge you for.
The producer, Danja, is a shooting star. He layers pop music in an almost operatic manner. His vocals are layered throughout the song, pulling you up, haunting you, leading you into a mysterious and intriguing place. The untrained ear may not even notice, but their effect is ever present. And the music itself…. talk about layered. I could strip the song and listen to each piece on its own and be mesmerized. Combine that with Britney Spears, who, regardless of the perception that has been given to you (because i doubt you have formed one on your own), gives herself over to the song completely. She is the song. You believe she is the moment. And one thing that makes a Britney pop song a Britney pop song, are the adlibs she adds throughout the entire song. Have you ever noticed that? She is one of the only artists whose background vocals and adlibs sometimes are what give the song its cherished tone. Anyway…. I can go on forever.
When my dear friend, Vivvyanne ForeverMORE asked me to produce a video for her birthday, I was more than happy to and because I respect her so much, I chose to use one of the greatest pop songs of all time; Gimme More. A song that I never bore of, a song that instantly changes my mood, my personality, my person.
In my early twenties, I was a silent actor for Opera Philadelphia and I so cherished being part of these large productions. Singers being flown in from all over the world, performing in the Academy of Music. It was a dream come true. And being there allowed me the opportunity to see what it would be like to have a concert, opera, show, whatever… of that scale.
One of my favorite things to do when working with popular songs is make new mixes to them, so I took Danja’s isolated background vocals, Britney’s isolated vocals, portions of the album version instrumental, and a concert version of the song from one of Britney’s tours and mixed all of that (even adding a completely different song for the intro, a song that had a similar mysterious and ominous tone) and made this operatic mix. I love the chants of “More!” that enhance the song. As she sings, “feels like the crowd is saying…”
And I put myself, Heaven on Earth, on the stage of the Academy of Music. Just before making this, I rewatched the film, The Red Shoes, and it took my back to my opera days. The Maestro leads the opera, they are behind the steering wheel. Silent and ever present. They are… The Maestro. And watching The Red Shoes I was reminded of this and how necessary they are and yet how much the general public, perhaps does not think of or respect them anymore. So, I thought, The Maestro should be a character in this video. What fun.
The song for me, also represents a resurrection of Cleopatra. Don’t ask me why, it’s just what came to me. If she was forced into suicide and the world, still till this day, can’t remove her name from their lips, why wouldn’t the powers that be grant her a return? They want more!
And why not through Britney Spears?
This video was also dedicated to Britney Spears because it was the performance of this song at The VMAs that began a change in perception of her. People were unkind to her, someone who literally dedicated her entire life to entertaining the world. And like spoiled, ungrateful children, people said what they said. Britney deserves more respect. More. More. More Honor. More. More. And so, I decided to get on the stage of The Academy of Music and thank her for her contribution to Pop Music. To Honor her energy. To give her…